Juniper research online dating

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In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.Some 22% of 25-34 year olds, and 17% of 35-44 year olds are online daters—that is roughly double the rate for those ages 18-24 or those ages 45-54.Looking separately at the two distinct elements that make up definition of an online dater, some 11% of internet users say that they have used an online dating site.

We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have used either an online dating site or a mobile dating app and are classified as “online daters.” The questions we have used to measure online dating have evolved over the years, and as a result we cannot directly compare the size of the total online dating population to some of our earlier surveys on the subject.Some are currently in long-standing relationships that predate the adoption of online dating, while others are single but not actively looking for a romantic partner.If we examine only those Americans who are most inclined to online dating—that is, the 7% of the public that is both single and actively looking for a partner—some 38% of these individuals have used online dating sites or dating apps.As we found in our previous research on this subject, Americans’ attitudes towards online dating are relatively nuanced.Although a majority of Americans agree with two positive statements about online dating, a sizeable minority agree with two statements casting online dating (or the people who use online dating) in a more negative light.

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