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Some find this a barrier to join, fans say it weeds out the casual chancer from those truly looking for love – and means you don’t have to wait to broach tricky topics.
Pricier – it’s £44.95 for a month, but that drops to £12.95 per month if you sign up for a year.
However, they do have a live help service at their homepage to talk you through joining.
Pros: Uses compatibility testing to match you with someone who shares the same worldview as you.
However, perhaps controversially, arguably this is more of a pro than a con – as the saying goes, opposites attract!
And, by the way, the tick-box that chooses whether you’re shown people with children or not can have an even more dramatic result, with 90% of the people I asked (a straw poll of 10 in the office) saying they’d chosen not to be shown people with children.
Yet many friends of mine who had previously ruled out anyone with children on a dating site are now happily dating (or married to) single parents they met in real life.
e Harmony is another massive player, with 3 million users signed up.
But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.